We help people organize their everyday lives with joy and ease.

About Us

Since our founding, we have been united by continuity and stability, a family business that embodies entrepreneurial spirit and innovation. We care about our employees, our customers, and the environment. Our Swiss roots and our global perspective shape our culture. This is the heart of our success at home and abroad.


As a brand, we stand for enduring customer relationships, durable products, and innovative, ecologically responsible production. We are an industry leader in the digitalization of our value chain and in the use of e-commerce tools to market our products. We use challenges as opportunities, adapt agilely, and take decisive action the initiative and at the same time carefully navigate the risks. In every market we operate in, we are in the top 3 in terms of sales and profitability.

Meet the Rotho Group