Mission, vision and values
A new foundation that takes the best from the past and evolves. We help people organize their daily lives with joy and ease.
Mission
We help people organize their daily lives with joy and ease.
- Active attitude.
- Mass market, focus on end consumers.
- Simple solutions, small helpers, compatible with today's lifestyle.
- Emotional aspect: The impact of an organized home/office.
- Reference to our products: containers, helpers.
Vision
Since our founding, we have combined the continuity and stability of a family business with the entrepreneurial spirit and innovative drive of our founder. Our employees, customers, the environment, and the financial health of the company are equally important to us. Our Swiss roots and global perspective shape our culture, which is the cornerstone of our success both domestically and internationally.
- As a brand, we represent long-term customer relationships, outstanding products, and innovative, highly responsible production technologies and materials.
- We are industry leaders in digitizing our value chain and in using e-commerce tools to market our products.
- We embrace change as an opportunity, adapt with agility, take bold initiatives, and carefully navigate risks.
- In every market we operate in, we rank among the top three in terms of revenue and profitability.
Strategy
- Swiss Origin
- Profitable Growth
- Digital Transformation
- Sustainability
Values
- Innovation - Be innovative to improve performance and sustainability every day.
- Commitment - Finish what you start within time and budget constraints.
- Agile Precision - Prioritize speed and quality while keeping an eye on all three.
- Openness - Show respect for your critics and dare to express your thoughts.
- Creativity - Bring a fresh perspective every day. Playfully.
- Respect - Honesty and transparency in everything we do.
- We Are a Team - Trust. Support. Share.
- Learning - Try something new. Be brave. If it goes wrong, ensure we learn from it.
- Determination - Make decisions quickly, execute them excellently, and act as if it’s your own business.
- Customer Orientation - Guide the customer and be driven by their needs.
- Eagle Eye - See the big picture, focus on the next step, and master the details.
- Enthusiasm - Be fully present at work. Be passionate. Celebrate successes.
